Good, long-lasting logos are embedded into our memory banks everyday, from FedEx to Mcdonalds or Google to BBC. If you reckon yourself to be a brand identity wizz kid you can test yourself against this iphone & ipod Touch app – Guess The Logo.

From the initial screens of the game this doesn’t look like the ridiculously easy logo test that was expected. You have got to know the logo down to the last serif and kern. Release that branding nerd inside of you!

I believe it has been a long time waiting for someone to speak out about this… and thank goodness for Mark over at the CR blog and his post ‘Change the record’. If you have no idea what I’m talking about then just turn on your TV and watch a few adverts. Over the past number of years you would’ve come across a lot of quaint folky songs being played along a commercial for numerous global products, the most recent culprit being Audi.

This fad has been running for some time and has been getting away with it. I would be very surprised if people hadn’t even noticed and were just sucked into it, but over at CR they have raised the question – ‘When will it end?’. Invited to the discussion are Dan Stevens, a director at music PR and management company, Darling Department; Parv Thind, sound designer at Wave; and Peter Raeburn, founder and creative director of music production company, Soundtree. Being someone working as a graphic designer for a music production and sound design company myself I found this article most appropriate for this blog. Now I ask you, where do you think it should be going? where are the risk takers? or is it the way clients are looking at this current trend with a ‘I it ain’t broke don’t fix it’ attitude?